What is the meaning of Design?
“It needs to look amazing”
“I am not sure what I want but needs to be wow”
“It’s a quick change, it shouldn’t take you long”

How many designers have heard that before?

Essentially design is not about copying and sourcing images but creating artwork that captures the true spirit of the brand. It is a skill that has to be developed and earned. Designers draw a connection through their design to influence clients, basically trying to get the message across using artwork. In design the brainstorming session is quite vital, to refine and define you concept.
Design is not about copying and sourcing images but creating artwork that captures the true spirit of the brand.

Getting criticized is not always negative and has some positive points where designers can learn and grow on how to enhance their designs. Any feedback is good feedback!

The design process consists of defining the campaign, collecting the information, analyse ideas, backing up your design choice, receiving feedback and improving your design. It is complex and requires time, detail and dedication, it is not only about the final product, but the process itself.

Graphic design is far from easy. It requires a lot of dedication a lot of inspiration and the ability to work under pressure, with a smile. So the next time you get a brief that says “it needs to look wow” educate your clients on the process, with a smile of course.
It requires a lot of dedication a lot of inspiration and the ability to work under pressure


Article by
Heran Chhiba
Senior Design Guru
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