How to Perfect your LinkedIn Profile
‘The world is your oyster- LinkedIn is your stage!’

LinkedIn is a worldwide loved Social Media platform, which offers individuals the opportunity to express themselves and portray their capabilities, skills and professionalism. A world of opportunities to connect with industry thought leaders, prospective cliental whilst enabling strong client relationships. Companies can attract, motivate and retain top talent as employees connect with business leaders and position their companies as an industry thought leaders.
Companies can attract, motivate and retain top talent as employees connect with business leaders and position their companies as an industry thought leaders.

Did you know that 25 million LinkedIn profiles are viewed every single day?

One of these profiles could be yours and therefore it is imperative to get your profile to reach that all star status and tick all the right boxes! Below we offer you a summary of how to perfect your LinkedIn profile in order to highlight your personal, professional brand.
  1. Hook line and sinker- your headline is the bait that will help you stand out from the crowd.
  • A summary of what you do as opposed to what you are (job title)
  • Unique, Creative and Enticing
  • Use at least two keywords in your summary that when searched lead people to your profile
  • Value Proposition- be concise with what you are trained in and the experience you have


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Tip: Use LinkedIn’s built in comparison tool to see what keywords users in your industry are using.


  1. Smile! Showcase you presence with your profile picture.
  • Make sure your picture is up to date and looks like you currently
  • Smile- this will increase your likeability. Smiling in a picture humanizes you, making you appear more approachable
  • Use a professional picture that depicts a manner appropriate for your field
  • Consistency is key- ensure that you are easily recognizable by using the same picture for all your professional social networking profiles

Consistency is key- ensure that you are easily recognizable by using the same picture for all your professional social networking profiles

  1. The Summary (2000 Characters long) - A digital hub for your experience.
  • Write your summary in first person. Not only does this help you to infuse your personality but it also ensures you tell a story keeping the reader intrigued
  • Keyword rich optimization- Ensure that you use as many industry keywords in your summary
  • Break your summary up into sections with different headings for each new section
  • Let your summary reflect your personal and professional brand and tell a story about why you are in your industry
  • Highlight your key accomplishments, whether they are personal or professional, share what you are passionate about and what has brought you to your successes
  • Contact Details- If you would like your profile visitors to contact you, be sure to include you how they can contact you (Twitter handle, Email Address etc.)
  1. Showcase your work efforts with Rich Media Documentation.
  • Adding media and links to your summary will enhance your copy visually and bring it to life
  • Your work efforts will provide accreditation and educate your profile visitors on what you do
  • Adding images, links or videos will increase engagement levels and keep you top of mind

Your work efforts will provide accreditation and educate your profile visitors on what you do

  1. Skills- Your Bread and Butter to your Pudding!
  • Prioritize and place your more important skills at the top
  • The skills that are most relevant to your business should be listed first
  • Think about what topics and expertise your potential clients would be looking for and list those first
  1. Volunteering- A Passionate, Interesting and Diverse Professional.
  • Your volunteering experience is just as important as your work experience!
  • Volunteering experience showcases your philanthropy of new life skills acquired which in turn makes you a more attractive employee and business partner.
  1. Joining Groups- Become recognized as a Top Influencer.
  • Join relevant groups to build influential relationships online. These groups could be related to your industry, social causes, passions and expertise.
  • Reach out to potential clients and invite them to join your network- add consistent value through engaging conversations with them.
  • Maximize your visibility by selecting groups that are highly active with lots of members for ultimate reach and engagement.
  • Portray your thought leadership skills through posting interesting article topics written by you and be sure to encourage dialogue.
  • Ask connections to endorse and recommend you. This will add a lot of credibility to your profile too.

Join relevant groups to build influential relationships online. These groups could be related to your industry, social causes, passions and expertise.

Good luck and always remember that putting effort into making yours the greatest LinkedIn profile will be the greatest investment! Be sure to update your profile as your progress in your career.  It’s your time to shine!

Article by
Jade Reichman
Social Media Sensei
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